Iron Torathon - Promotional poster

A poster commissioned to promote the annual mountain bike challenge known as the Iron Torathon. At centre is the golden trophy featuring the iconic skull which watches over riders on their descent through the rugged bush. The golden sunrise/sunset signifies the length of the challenge whereby riders attempt to complete as many laps as they can in one day. The Iron Tor trail is rated blue and so the poster reflects both the challenge (blue) and the goal (gold).

Crafted for the Cradle Coast Mountain Bike Club.

Hand-drawn in Affinity Photo 2.

Included below is the A4 sketched comp that was pitched to the client in response to the brief.